What is IGTV

IGTV - Instagram TV Launch - Matt Eldon Videography.jpg

A lot of people have been asking; What is IGTV?

IGTV is a new feature and stand-alone app that features long-form video content from Instagram creators. IGTV provides an excellent opportunity for creators to express themselves without the interruption previously found with Instagram stories. IGTV is mobile-first, meaning that video displays in an orientation native to how people actually hold their phones. IGTV also allows anyone to create their own IGTV channel to express their creativity in a new and innovative way.


  • With Instagram stories, video clips had to be strung together in 15 second increments which provided an unnecessary challenge when it came to cutting and exporting stories from programs like Adobe Premiere or Final Cut Pro X.
  • Instagram users can find, follow, and interact with their favourite creators through IGTV allowing for a unique level engagement that didn't exist before.
  • IGTV allows viewers to watch long-form video content in its native, portrait orientation.
  • IGTV videos can be up to an hour long and now allow creators to upload in much higher resolution. 

Download the stand-alone IGTV app