My Process

 

Goal Discovery

 

When we first meet, I take the time to learn about you, your business, and your customers. I always want to do my best work, so I want to make sure that I can help you succeed and that we'll be a good fit.


 

Marketing & Content Strategy

 

With a firm understanding of your niche, I begin a critique of your online presence, noting your strengths and weaknesses. I want to make sure things like your messaging, offers, SEO, landing page, and social media content, are as effective as they could be.

I do heavy keyword research to determine any areas of opportunity that we can take advantage of. This research is the foundation of our overall content strategy. Its important that we only create great content that is directly related to your core audience, serves a need, and has the best chance at being discovered in search.


 

Video pre-production

 

With our topic ideas figured out in the research and strategy phase, we put together the video outlines and shot lists. Planning out where and how the video's will be executed, makes for a smooth filming session and the most efficient use of our time.


 

Video Production

 

On filming day, if we're batch-creating content, bring a few wardrobe changes to make it appear as though the videos were shot on different days.

With our video outline and shot list, I help guide you through the filming process. Most people feel a little nervous at first being on camera and it will take a few minutes to get comfortable. You will get the hang of it though and I'm there to help you through it. 


 

Video Post-Production

 

Post-production is where I spend the bulk of my time. Importing and editing footage can be a long process. This is also the phase where our content can be multi-purposed to serve on multiple platforms, blogs, or podcasts. 


 

Ready to begin?